Logos, colour, type, imagery and approved copy — for journalists, partners, mission staff and anyone producing something official with the EVE or liiink name on it.
The mark is six horizontal bars and a single chevron. The bars are lines of record — the rows of a register, the ruled lines of a page waiting to be filled. The chevron is a confluence: the point where two courses meet and become one body of water.
Keep clear space around the mark equal to the height of one bar on every side. Never recolour it outside the approved palette, never stretch it off-axis, and never place it on a background with insufficient contrast — use the reversed (white) version on dark or busy imagery instead.
A restrained palette, used consistently, is what makes a mark recognisable across a hundred different documents.
The Register
#0A3061 · rgb(10, 48, 97)
Primary. Institution, depth, permanence. Used for headlines, navigation and the dominant field colour.
The Confluence
#B31942 · rgb(179, 25, 66)
Accent only. The chevron, key actions, and the single most important fact on a page. Never a large field.
The Record
#708090 · rgb(112, 128, 144)
Neutral voice. Captions, secondary type, dividers, and the quiet parts of every layout.
A warm literary serif for anything that argues a point, and a precise grotesque for everything that has to be read fast and stay out of the way.
Do
Avoid
Short (one sentence)
EVE INITIATIVE is an independent, non-profit, non-partisan Iraqi NGO building the civic, academic and digital infrastructure that turns talent into livelihood.
Standard (press paragraph)
EVE INITIATIVE is an independent, non-profit, non-partisan NGO based in Erbil, Kurdistan Region of Iraq, founded in 2022 by Suham Mustafa Hassan. Its mission is to raise public awareness, develop personal skills and create jobs through financial and academic support. EVE built and directs liiink, a trilingual civic super-app unifying sixteen public-interest modules under one login, and convenes a standing network of more than 700 honorary specialist members across Iraq and the Kurdistan Region.
Founder line
Suham Mustafa Hassan is the Founder and President of EVE INITIATIVE, an Erbil-based Iraqi NGO, and the creator of liiink, its flagship civic platform.
Logo pack (SVG)
Full lockup, mark-only, and reversed variants — vector, infinitely scalable.
Organisational statement
The official 2026 statement — mandate, structure, bylaws & governance (Interactive Flipbook).
Founder CV & Executive Profile
Suham Mustafa Hassan — professional biography, track record & credentials (Dual Spread Dossier).
